The Biggest Business Mistake I See Creatives Making Every Day

Are you making this mistake in your business?

 
 

It has been a hot minute since I have hopped on with a new blog post, but I wanted to bring attention to something that I am seeing more and more regularly. It is this mistake (I don’t really believe in mistakes but this comes pretty close to one) that creative business owners are making regularly.

It starts with this belief that in order for you to be growing and to be successful in your business, there is this whole idea that you have to be productive or active in order to make that happen. That cannot be further from the truth. I’ll tell you why…

Business is a Reflection of the Seasons

Some of you may have heard me talk about this in the past, and that’s okay because I am going to bring more awareness around it. You are not the energizer bunny. Your business is no the energizer bunny. Your business reflects seasons. Your business goes through cycles, whether it is reflecting of the seasons or moon phases… it is ironic how not only do the seasons give you those same periods of rest and actions, as the moon phases do… it is supposed to be that way in business too guys.

We are in the Winter season right now, unless you are living in the Bahamas or Miami, you are probably experiencing the doldrums of the winter blues. But the Winter serves a purpose. It is a period for you to rest to make plans and winter coincides with the new moon. This phase that we are currently in is the perfect time to set intentions, to really begin to look at new beginnings, to plan what actions you are going to take. It is not necessarily this period where you need to be go go go.

Then there comes Spring. Spring is the season of taking leaps, or inspired action, of sowing those seeds you planned out back in January when you were chilling on your couch and binging on Netflix. The Spring is when you go full force. The spring can be relatable to the phase of the moon known as the waxing moon.

So not only are we in winter right now, but the Spring time is when you are supposed to get up and go. This is something that so many entrepreneurs either bat themselves up about or they think they are not doing enough or they think they aren’t doing the right things, if they feel the need to take a break, to push pause, to come back at things again in 24 hours. This whole idea of masculine energy… it is very go go go, its get shit down. Doesn’t matter how its going to happen but you’re going to bulldoze through it and you’re going to make it happen. That is masculine energy. What happens when we have too much of that in our business is there is this entire imbalance that begins to happen. And what does that actually look like for you in your business?

What Does Imbalance in Business Look Like?

It starts to resemble not having enough clients to worrying about where your next client is going to come from. To not being paid what you truly are worth. To not even having your ideal clients. That is how an imbalance in energy in your business begins to manifest. There is this problem that has permeated our creative industry where everyone thinks they are supposed to just go go go and get it done. But the reality is, they are not addressing the real root of the problem.

I am telling you, because how many times have you tried something else in order to fix the need to have more clients or tried something else to figure out who your ideal client is. Or tried something else to nail down your pricing. How many of you can resonate with that?

As a society of creative entrepreneurs we have come to believe that we need to find an outer solution to our problems. Again, that cannot be further form the truth because an imbalance from energy means you have too much of one thing happening, so you have to bring in more of the other thing to make it balanced. What is the opposite? Feminine energy. What does this look like?

It looks like this nurturing, loving, compassionate, listening, comforting energy. Not the go go go get it done. It’s the sit back, take a breath, it’s alright. When there is this imbalance that affects so many entrepreneurs, they think that a webinar or a course or a master class or a coach will be the solution. It is the end all. But what they are not addressing is the real root of the problem and that is the imbalance of energy within your business.

With all of that being said, I have created a cycles in business roadmap for you. You can use this from now on so whenever you feel you aren’t doing enough or you shouldn’t take a break today… whatever feelings arise for you… whip this sheet out and take a look at it. It will show you exactly where you are supposed to be in your business as far as it relates to energy and whatever cycle you are currently in.

How many of us beat ourselves up if we feel we cannot stop? How many times have you said that to yourself (myself included)… what ends up happening? You end up doing the same task over and over and over again. It doesn’t ever feel right. It doesn’t ever feel like I’ve completed it. I’m doing more work in the long run than I even should be to begin with because I didn’t listen to my body. I didn’t listen to what I was being told. You fight it, because again you feel you are an energizer bunny. You feel like you are supposed to just plow through and get it done.

That is that masculine energy again. That is okay, we need that masculine energy. But as business owners we have too much of it. We have way too much of it. That is probably why you are an entrepreneur to begin with.

I wanted to just leave this with you and share the fact that it is okay to take that break. It is okay to be in a place of rest and not feeling guilty about it. You are a business owner, you bust your butt. You think about your business 24/7, before you go to sleep. How can you make it better? How can you get more clients?

You deserve a day, once in a while without beating yourself up, to do the inner work on yourself. If there is no you, then there is no business.

Some people have a longer winter or spring or summer than others. It doesn’t matter. It can be different for everyone. But that is why it pisses me off to no end when you hear these gurus and leaders out there and they’re like “take my course, do this one more thing…”. Holy shit! If I hear the word hustle one more time, I’m gonna shank a bitch. Haha I’m sorry! But really though, the idea of hustle is so stupid. It should be so much more of a flow. It should be so much more ease. It should come easier. We make it so much harder.

It is exhausting and it leads to burnout. It leads to all of the things we fear as creatives. But if we just listen to our intuition when it tells us to put the laptop down, put the phone down. If we actually listen to that… we wouldn’t have half the friggin’ problems we do as business owners. 

The people we see online as successful entrepreneurs and creatives, they are able to take those breaks that they need. They are able to take the time to breathe., but they just don’t share that because it is frowned upon. Which is so silly to me. They think it will show weakness, but in reality it shows they are a well rounded machine, a well rounded business.

Balance the Masculine Energy as an Entrepreneur

How many of us beat ourselves up if we feel we cannot stop? How many times have you said that to yourself (myself included)… what ends up happening? You end up doing the same task over and over and over again. It doesn’t ever feel right. It doesn’t ever feel like I’ve completed it. I’m doing more work in the long run than I even should be to begin with because I didn’t listen to my body. I didn’t listen to what I was being told. You fight it, because again you feel you are an energizer bunny. You feel like you are supposed to just plow through and get it done.

There is that masculine energy again. That is okay, we need that masculine energy. But as business owners we have too much of it. We have way too much of it. That is probably why you are an entrepreneur to begin with.

I wanted to just leave this with you and share the fact that it is okay to take that break. It is okay to be in a place of rest and not feeling guilty about it. You are a business owner, you bust your butt. You think about your business 24/7, before you go to sleep. How can you make it better? How can you get more clients?

You deserve a day, once in a while without beating yourself up, to do the inner work on yourself. If there is no you, then there is no business.

Some people have a longer winter or spring or summer than others. It doesn’t matter. It can be different for everyone. But that is why it pisses me off to no end when you hear these gurus and leaders out there and they’re like “take my course, do this one more thing…”. Holy shit! If I hear the word hustle one more time, I’m gonna shank a bitch. Haha I’m sorry! But really though, the idea of hustle is so stupid. It should be so much more of a flow. It should be so much more ease. It should come easier. We make it so much harder.

It is exhausting and it leads to burnout. It leads to all of the things we fear as creatives. But if we just listen to our intuition when it tells us to put the laptop down, put the phone down. If we actually listen to that… we wouldn’t have half the friggin’ problems we do as business owners. 

The people we see online as successful entrepreneurs and creatives, they are able to take those breaks that they need. They are able to take the time to breathe., but they just don’t share that because it is frowned upon. Which is so silly to me. They think it will show weakness, but in reality it shows they are a well rounded machine, a well rounded business.


Imagine being able to confidently approach your business from a place of power and certainty. 

Imagine having absolute confidence in what you’re creating and how it’s going to benefit your tribe. 

Want more results without another “Strategy” or Laundry List of Fluff? Intuition! THAT’s the missing link!

So if you want to MASTER this so you can actually navigate your life and business with ease, certainty, and confidence… 

Let me take my 6+ years mastering tapping into this Inner Road Map we call intuition, and just give you the EXACT steps you need to get started NOW! 

No more guessing.

No more trial-and-erroring a million different new strategies and systems.

You ready?

When you learn HOW to master tapping into your own intuition and the innate wisdom that lives within you, you’ll confidently navigate your business in a whole new soul-centered kind of way. 
— Lauren Dragon-Cook