Part I: How I Landed in the Wedding Industry

After Falling

The Twisted Tale of a Most Unusual Wedding Creative

Part One

Whoever said working in the wedding industry was like a dream come true has obviously never worked in close proximity to a bridal party in their life!


Oh, sorry, did that statement upset you? If so, you may want to consider skipping this post entirely – because we’re about to veer into some unfamiliar territory right about now!

I get it, you read the title “After Falling” and figured this would be a whimsical yet witty recounting of my magical career as a wedding planner, quite possibly with rom-com worthy lovey dovey overtones and one helluva happily ever after at the end of it…

Ummm, NOPE! 

This isn’t a Hallmark movie. This is business! 100% uncensored, perhaps for the first time ever in this forum. Whatever. Just go with it. If you’ve read this far, you’re on my wavelength anyway so, let’s continue, shall we?

I fell into the wedding industry. It was never something I aspired to. 

I was asked by a friend to become the studio manager of her Boston based photography business, not because I had any prior experience in the industry, but rather, because she knows that I’m fucking awesome at restoring order, which, I’m sure all of my fellow studio managers will agree, is basically the job description for that role. 

So, I left behind the world of academia and jumped into my new role straight away and guess what? 


I set about my work and was quickly able to establish a set of systems that automated many of the company’s standard business practices, allowing us to free up time to focus on clients and marketing. New England wedding businesses are perhaps one of the most competitive wedding markets in the US yet, I was successful in getting the business to the number 1 page search on Google. Business was booming and things went very well for a time…

The thing about falling into something though, is that if you don’t do it without your eyes wide open and boundaries clearly defined from the outset, there is often quite a painful lesson to learn as a result. My lesson came in the form of mixing friendship with business. 

I had poured all my energy into building a very profitable company, however, slowly came to realize that my efforts were not being rewarded as they should have been. While I spent all my waking hours managing the studio on a very basic wage, it became harder to see my friend reaping the financial rewards of that hard work without acknowledging my involvement, financially or otherwise.


So, having had enough of growing the business without seeing sufficient return for my efforts, I called bullshit on the entire business arrangement and the resulting argument was, to cut a long story short, the beginning of the end of my involvement with the studio.    

Thankfully during all the drama, I had been steadily growing a side business as a wedding planner and so, knowing I had work opportunities available to me elsewhere, I walked away completely towards what I hoped would be the start of something magical…

My fresh start as a fully-fledged New England Wedding Planner…

Tune in next time to discover what I REALLY think of wedding planners