Productivity

Batch Days

 
Social Media Batch Days - Batch days, hands down, are my saving grace when it comes to blogging, social media, email marketing and my damn sanity just to name a few!   There are only 24 hours in a day. And guess what? Unfortunately, no matter how hard you may try, this will never change. If you can’t add more time to your day (can you imagine how tired and grumpy we would all be?!), the next best solution is to become more efficient with our time and make the most out of our workdays.
 

Batch Days 

You may or may not have heard the term “batching” within your creative niche, but either way, it should be serving as a key component in the behind the scenes of your business. 

Batch days, hands down, are my saving grace when it comes to blogging, social media, email marketing and my damn sanity just to name a few! 

There are only 24 hours in a day. And guess what? Unfortunately, no matter how hard you may try, this will never change. If you can’t add more time to your day (can you imagine how tired and grumpy we would all be?!), the next best solution is to become more efficient with our time and make the most out of our workdays.

I don’t know about you, but whenever I try to multitask like a MoFo, 9 times out of 10 - absolutely nothing gets completed. I’ve just created 102,938 new projects with the hopes of one day finishing at least a handful.

So what does a batch day look like for a CREATIVE BUSINESS OWNER?

I would suggest setting aside 1 day a month for each of the following areas until you become a...

 
 

Master Batcher

(That sounds totally badass btw…)

Social Media Content Creation

Social media is the bane of most of our existences, there is no doubt about that. But I have found a few tried and true ways to make it just a little bit easier to bang out! 

How to plan a batch day like a boss

Come up with a theme for the month and surround your content around that. Start by asking yourself the question: what do I LOVE to talk about with my clients? What am I an expert in? If I had to give an impromptu talk in front of a bunch of ideal clients, what topic would I choose to talk about? 

For a planner, this could look like:

  1. Wedding Themes
  2. Color Palettes
  3. Details
  4. Do’s and Don’ts
  5. Rehearsal Dinners
  6. Budget

Once you have come up with at least 12 areas you love talking about, pat yourself on the back. You just came up with 12 months worth of content themes. Now, grab yourself a calendar or my personal fave, the Content Planner, and at least for the next 3 months, label what each month’s topic is going to be. Focus ALL of your social media posts for the month around this ONE topic. 

So let’s take Wedding Themes for example. It could break down to something like:

  1. How to choose the theme that is right for you
  2. Classic theme elements
  3. Rustic theme elements
  4. Garden theme elements
  5. How to incorporate your theme into the details

Once you have come up with the different aspects of the main theme, those are going to be what you post about. 

You also need to know how many times you plan on posting to each platform each month. The key here is consistency. Start small. Maybe you post 2x/week to your FB page, and 2x/week to Instagram. That means you would need to come up with 16 NEW posts, right?

WRONG!!! 

In an ideal world, yes, come up with 16 brand spanking new social media posts. But who the hell has time for that when we are wearing all the hats and juggling all the things, right?!

That’s why you are only going to create 8 posts and recycle them. 

You will write copy for 8 posts, then you will make sure you post them in alternating order. I would suggest finding 16 new images though - because it is less likely that someone will recognize the same verbiage, but they will probably recognize the same photo.

Let me show you an example of a month's schedule for posting social media content:

  • Post 1 - Instagram 1/1/2018, Facebook 1/17/2018
  • Post 2 - Instagram 1/23/2018, Facebook 1/11/2018
  • Post 3 - Instagram 1/20/2018, Facebook 1/29/2018
  • Post 4 - Instagram 1/9/2018, Facebook 1/4/2018
  • Post 5 - Instagram 1/12/2018, Facebook 1/15/2018
  • Post 6 - Instagram 1/17/2018, Facebook 1/22/2018
  • Post 7 - Instagram 1/22/2018, Facebook 1/28/2018
  • Post 8 - Instagram 1/30/2018, Facebook 1/31/2018

Make sense? The key here is to use the same copy for both posts, but use different images for Instagram and Facebook. 

In that calendar of yours, make sure that you note when and where you are posting for the month. 

Now, open up Dropbox or Google Drive, and create a new folder and title it that month’s theme. Find as many photos as you can that relate to that theme whether they are stock images or professional images from past weddings. OR you can just keep a running folder of any and all images you think you might want to use in the future and pull from that (precisely what I do). 

 
 
Tip #1: Always be sure to tag the person that took the photo if it is someone other than yourself. It is the kind thing to do, but you also may be surprised to find that that person ends up sharing your post as well. 

The reason why I suggest a cloud-based app like Dropbox or Drive is because then if you need to, you can easily post from your phone if need be since you will know exactly which photos you want to use and have easy access to them. 

You could REALLY go to town and do multiple months worth of posts this way. Maybe you do it once every 6 months. How AMAZING would that be to only have to worry about figuring out what the hell to say on social media only twice a year!!!! 


Blogging

I won’t lie, back in the day I would have rather gone to the gynecologist for an annual exam than sit down to write a blog post. Now that I finally have a system in place that works for me, I am proud to say that I would MUCH RATHER blog than go get probed.

Any. Damn. Day.

The secret to my newfound blogging success is two-fold:

  1. I keep a running list of blog post ideas in my biz notebook that I bring with me everywhere
  2. I draft my post ideas as outlines so instead of looking at a blinking cursor, I am able to just fill in the blanks. 

Let’s be totally honest with each other for a second: even if you are the world’s best writer, you don’t always feel in the mood to be creative and write a masterpiece, right? Well, WHEN the mood strikes and you are in that creative zone, USE it to your advantage!! Bang out a couple of posts and then schedule those puppies out in advance! 

In Canva, find a blog template that fits your brand. When you are done writing a blog post, head over there, create a new page, and whip that sucker up within 5 minutes flat. 

Tip #2: Maybe you are better at speaking your ideas than actually typing them out? No problem! Use the voice dictation feature on your computer or phone to turn your words into the blog post of the century! 

Don’t have a type to text feature? Record an audio file and then upload it to Temi - my favorite (and cheap!) audio to text transcription service. 

Tip #3: Check out the blogging hack that is changing the game for hundreds of creatives.

Like with most things, people become paralyzed by the sheer amount of things we as creative business owners are tasked with doing. Once you break the tasks into bite-size pieces, the once daunting thought of blogging isn’t so bad anymore. It is when you remain in the mindset that everything you create has to have the Midas touch that you begin to self-sabotage.

 
Create 6 month's of social media content in 1 day
 

JUST WRITE THE DAMN POST!

People will find more value in what you put out in the world to see than pick it apart because you forgot to add this bullet point or you chose the wrong image. 

So, my little Master Batchers in training, it's time to go be free and to create your little hearts out! 



The Beginner's Guide to Dubsado: The Best CRM for Wedding Bosses

The Beginner's Guide to Dubsado: The Best CRM for Wedding Bosses

Are you looking for the best business management suite to run your wedding business? Then I've got the perfect tool for you! Learn all about the amazing resource that planners, photographers, and florists are raving about: Dubsado

It's Beginning to Look a Lot Like Christmakwanzakah...

Your Business Deserves a Wish List, Too! 

 
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🚨 2018 is 19 days away and the New Year is the ideal time to reset and refresh. It's time to launch a product, build your brand, monetize your blog or all of the above! 

🤷‍♀️ How?

By putting pen to paper, setting goals and divising your exact plan to succeed for 2018 TODAY. Don’t just be a boss - be THE boss! 👑

Below you will find some of my most loved products and tools I used this past year to help my biz soar and helped me slay my business goals!


DUBSADO

From capturing leads on your website, to automatically following up with a questionnaire based on the client's input, or sending them a proposal that will make them eager to select those big ticket packages, we've got you covered. 👌🏻 Score a 15% discount on ANY plan for the lifetime of that plan with the code: weddingbosslife 

TAILWIND

I use this tool for Pinterest Marketing, Scheduling, and Analytics. Schedule posts, get actionable analytics, and monitor your brand with this Pinterest scheduling tool! Get your first month free by clicking the link! 

SILHOUETTE CAMEO

If you are anything like me, I was always wondering how people made all the adorbs custom little Etsy products (think quotes on wine glasses, custom wedding bags, etc.) The Silhouette CAMEO® is the ultimate DIY machine. Featuring a small blade to cut over 100 materials, including paper, cardstock, vinyl, and fabric.

BLUE YETI MICROPHONE

This thing is worth it's weight in gold! You don't realize how terrible you sound on podcasts, FB lives, YouTube, etc. until you buy one of these bad Larry's. It is a great microphone to make voice over, podcasts, interviews, and so on.

ADJUSTABLE MICROPHONE ARM

When I was creating the SEO Survival Guide Course, I noticed that the damn Yeti microphone always seemed to be right in my way when I was trying to do a demo on the computer screen. This $10 little diddy solved that First World problem.

TRIPOD

Perfect for recording tutorials or YouTube videos, this lightweight tripod with adjustable-height legs and rubber feet will be sure to keep your camera steady. 

CELL PHONE TRIPOD MOUNT

Want to record video with your phone? This mount screws right onto your tripod.

CHIC OFFICE PILLOW

Your office deserves a little TLC, too!

 
 

LAPTOP COOLER

Is it just me or does your laptop sound like it is getting ready to launch off a NASA pad from time to time? This little gizmo prevents your laptop from self-combusting in front of your eyes! 

TIME TO FILL UP THAT BOOKSTAND!

Even if they start collecting dust, every lady boss needs a few of these on her shelf for when the mood strikes!

ECHO DOT

I won't lie. I totally boycotted getting one of these things until it went on sale for $30. You can thank me later... 

VALHALLA COFFEE

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Calling all Vikings fans!! This coffee is the REAL DEAL! I promise you won't be disappointed - I've created many converters from good ol' Folgers onto this stuff and let me tell you, there's no turning back! ...Ragnar I'll meet you in Valhalla!! 

WD 4TB ULTRA PORTABLE EXTERNAL

If you are a thinking of getting more into the video creating scene this upcoming year, trust me when I say you are going to need an external to store your videos. This little gem set me back about $100 but is a powerhouse! 

SHARPIE PEN, FINE POINT BLACK

Don't judge me. But yes, I only use this kind of pen. That's it. No BICs here! 

WHITE + GOLD MARBLE MACBOOK CASE

I receive the question all the time, "Where did you get that amazing case!?" Amazon, duh! 

HYDRO FLASK 40 OZ VACUUM INSULATED STAINLESS STEEL WATER BOTTLE

Before you start thinking I'm some kind of water bottle snob when you see the price tag, let me just tell you this thing should be in the same class as unicorns because it is THAT magical! Quick story: between my husband and sons, every single water bottle we owned was missing a cap or looked like a dog chewed it. I did a little research because I was SICK AND FRIGGEN TIRED of putting a bottle to my lips expecting a refreshing blast of icy cold water to hit my lips only to end up guzzling lukewarm bathwater because the bottle couldn't keep anything cold! Enter the Hydro Flask. I have worked weddings in the blazing hot summer sun outside all day long and this thing manages to still have ICE cubes in it when I am ready to pack up and head home after working 12 hours. Magic? No. Hydro Flask? Yes.

THE DIVA RING'S LESS EXPENSIVE SISTER FRIEND

It should come as no surprise that in order to make good videos, you need good lighting. This little setup is close to HALF the price of the Diva Ring, and having seen both in action, can tell you it works just as well! Save yourself a penny, or 12,000...

What I'm Currently Coveting For My Business...

SONY ALPHA A6000 MIRRORLESS DIGITAL CAMERA 24.3MP SLR CAMERA WITH 3.0-INCH LDC

This would make all my video making dreams come true. 

APPLE AIRPODS KNOCKOFFS

If I can get the generic version of anything, you better believe I will save myself the money instead of having to have the name brand! 

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3 Baby Steps to Getting Started With Systems

 
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Let’s have a chat, my wonderful wedding boss!

2018 is coming at us like a spider monkey. Are you ready? Hmmm... didn't think so. Because you’re ready for a change that’s been a long time comin’, it’s exciting and is gonna change your biz, and I want to stick my nose in it and help. 💁🏻

So yay, we’re talking about your soon-to-be systems!

Over the past few months, you’ve taken a look around at the chaos piling up around you, and have had MORE THAN ONE “look at your life, look at your choices” moment...

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The signs are ALL there that your business systems freaking suck.

You have post-its and random pieces of paper thrown all over your office. You know you have plans today but your Google Calendar is suspiciously blank, and there are three things you actively know you’re forgetting about right now.

On behalf of your clients, your team, and literally everyone else you work with, let me just say “Hell yes!” Pop the champagne!

What is it they say about admitting you have a problem? 🤔

Soooo you’re ready to peace out with the disorganized life and get your shit together. And the secret to that is snazzy systems.

Let’s rewind.

Business Systems 101

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I have a crazy amazing introduction to systems that’s worth reading before you go revamping your own, but here’s the gist:

  • Your systems are all the guidelines, rules, and processes that you go through to do your job. The...I know this word sucks…“structure.”
  • They’re soooo essential to successful businesses, and even though you’re a heart-driven creative, you’re also a boss.
  • Quick rundown of the benefits? Sure! They set a foundation for each new client, they keep things consistent across your biz, they help you delegate things easier, and they make you look professional AF.

Who doesn’t want all that?

But here’s the thing.

When you get started, you won’t go straight from “hot mess express” to “totally together” in one afternoon.

Nope, it’s more of a process, so feel free to start small.

Want to dip your toe into the whole “being organized” thing? Here’s what you do.

1. Start writing shit down

The first thing you can do to start de-stressing your biz ASAP is writing shit down. Anything in your head that you’re supposed to remember, get it on paper, into an app, whatever works for you.

But for the love of chocolate, do not trust yourself to remember everything you have going on!

Start doing this sooner rather than later, because you can’t organize your business systems if they only exist in your own brain. It’s time to start putting all those brilliant plans, ideas, calendars, and lists in your head somewhere they can be used.

Have a phone call later today? Write it down.

Need to remember to send an email? Write it down.

Can’t remember the steps for scheduling your social media posts and you forget how to use the friggin app every single time? Write it down.

I don’t even care where you put it! (We’ll get to that later.)

Just find a notebook or open up a new email and start writing notes to yourself. This will start to document your systems for you and let you see how they currently are before starting to clean it all up.

2. Keep it all in one place

System Upgrade

Once you’ve made a habit of writing shit down to make sure it actually happens, you’re ready for an upgrade...

Writing down everything going on in your biz, even if it’s digital, starts to get crazy and cluttered. And the annoying thing is, the better your business is doing, the more stuff you have to shovel through.

Blerghhh, it’s time to start organizing!

Keeping everything in one place creates one big ole hub for everything in your business. Even if it’s huge and not set up all fancy, at least you know everything is there.

Make it a special notebook, a Trello board, or use my FAVORITE TOOL EVER, Dubsado. (We’ll talk about that more in a hot sec.) Then make sure to set aside time *at least* once a week to update everything.

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3. Simplify and streamline

Look at you! Things all documented and organized like a systems queen.

But now you’re spending time writing things down, organizing it, making sure it’s all updated.

Let’s be real...no matter how much you love that stuff or how often you drink a glass of wine while you do it, it can get to be a pain in the ass.

It’s like you’re getting punished for having your shit together! 😂

That’s when it’s time to put streamlining and automation to work. You can use apps and tools and all the fun tech stuff to do the organizing for you. Spend more time with your family, your brides, or your wine while tools like Dubsado run your biz for you. 🙌

Take to-do lists.

You’ve got to-do lists out the wazoo.

Each step of a wedding has its own checklist, pretty much.

Instead of writing them out every time, Dubsado manages to-do workflows and can even complete some of the basic tasks - like sending emails, contracts, and invoices - for you. Yassss. Your own little assistant.

And that’s all it takes.

Start small. Write down things you can’t remember and keep track of them. As you start slaying at that, build up and up until soon, your biz will be a smooth-running creative machine. 😎

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