Build Social Proof Using Client Testimonials
Have you ever heard the saying, "The proof is in the pudding?" Yeah, it doesn't make much sense to me either because what exactly is floating in that pudding that resembles proof?!? The only kind of pudding I can think of that has little floaties in it is rice pudding. Man, I love me some rice pudding... I digress.
Fastest Way to Display Your Experience
Nobody wants to actually take the time to research something, they just want to see the evidence of someone having tried a product or service before they click the "BUY" button.
Aside from word of mouth referrals, testimonials are one of the fastest ways to powerfully show your audience the experience your clients had after hiring you!
After you've wrapped up a wedding with a client, asking for a testimonial is the BEST way to hear about what they've taken away from your time together, as well as a way to show Return On Investment (ROI) to prospective clients (aka yes, it is absolutely worth hiring ((Insert YOUR own first name here)) because s/he kicks ass!)
When asking for a testimonial, you want the client to talk about what they were struggling with before they began working with you, what you worked on together, what their biggest takeaway was, and ultimately, what problems you solved for them.
You can rewrite it for them so it flows well, just make sure they've reviewed and approved it.
Questions to Get Your Clients Thinking About What To Say in Their Review
Here are just 3 of the exact questions I would ask my wedding planning clients after the wedding was over:
- What were you struggling with most before hiring us?
- What was the #1 reason you chose to hire us above all the others?
- What was your biggest anxiety about your wedding day? Did it come true?
You can create a page on your website dedicated to testimonials, as well as sprinkle them like you are making a chocolate fudge sundae on your website AND social media to show future couples the value of working with you and why they need to hire YOU.
Do you sprinkle reviews into your social media? Do you have a dedicated testimonials page on your website?