contest

My Favorite Ingenius and Underutilized Way to Market Your Wedding Business

Using Quizzes to Grow Your Business

 
Using Quizzes to grow your wedding business
 

Maybe you've seen them on industry leaders websites and questioned how the hell they were able to create something so flawless? Maybe you thought to yourself, there's no way I could make anything like that? Maybe you questioned, what the hell would I make one about? 

Quizzes. I'm talking about quizzes here people. And luckily for you, I have the answers to all those questions above and will have you on the fast track to generating leads for your business while you sleep! 

One INCREDIBLY underutilized and oh-so-mysterious tool that I have only seen a handful of people use in the wedding industry is the quiz, along with contests, (but I'll save that juicy info for its own post...)

The Why

If you are really struggling with nailing down your ideal client, quiz answers actually benefit you immensely by helping you to better understand what matters most to your best clients. What an easy way to learn more about your target market!

Not only that, but quizzes showcase YOU as being the go-to expert in your niche along with standing out from the competition. Hell, if nothing else, who DOESN'T like a good ol' Buzzfeed quiz? <-- My all time personal fave

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Household names like Marie Forleo, Ashlyn Carter, and Jenna Kutcher are just three badass lady bosses that immediately come to mind when I think about who uses quizzes in their marketing strategy. Obviously, whatever they are doing is working!!

The How

Surprisingly, this is the easiest answer of them all. Instead of hiring a developer or trying to create a homemade app that resembles an epic Pinterest fail, use the most user-friendly and cost effective tool I've come across. That my friends, is Interact. (Yep, that’s an affiliate link. They’re good peoples, and I totally dig their product). 

I found Interact’s quiz software super easy to setup and incredible customer service.

The What

Quiz Suggestions

Well, luckily for you, my friend, I've provided a few suggestions of the kind of quizzes you could be creating! 

Wedding Planners

  • What type of bride are you?

  • What type of wedding theme fits your personality?

Wedding Photographers

  • Choosing the right location for your engagement session

Beauty

  • What bridal look reflects your personality?

Florists

  • What type of flowers fit your personality?

  • What design elements will reflect your wedding theme?

  • What type of centerpieces should you go with?

  • What type of ceremony decor fits your style?

Portrait Photographer

  • Choosing the perfect location for your next session

  • Which color combination best suits your family's personality?

Quizzes aren't things industry professionals take advantage of very often. Highlight the quiz on social media and send an email to your list of subscribers! Looking to drum up new clients? Run a Facebook/Instagram ad campaign to your quiz! You want to make sure to really showcase it. 


Lauren - founder of Wedding Boss Life

Hi! I’m Lauren, your intuitive business coach. I show creative entrepreneurs how to access the inner wisdom available to them through the gift of intuition so they can run aligned businesses and enjoy purposeful lives filled with clarity in an era of overwhelm, self-doubt, and uncertainty. 

We always hear how important it is to “trust your gut,” but we don’t know how to listen and act on it to make practical everyday decisions. My life purpose is to assist others in uncovering their own answers; to help them to awaken their intuition so that they can live out their purposeful paths.  


How to Market Your Wedding Business by Using Contests

Using Contests to Boost Your Audience and Become Booked Solid

 
How to market your wedding business through contests
 

The Why

It should come as no surprise that people love to win free products and services or receive something at a heavily discounted rate. Tie that into the fact that many people enjoy a good ol' competition, and you have a winning combination for marketing success. 

Or as my 4 year old likes to OVERsay... Winna Winna, Chicken Dinna!

I've personally used contests in the past at least once a season and let me tell you -- every single contest would add upwards of 1,000-1,500 people to the Facebook page and catapult bookings. The one that got the most traction was always the children’s portrait month. 

Let me tell you a little story...

There once was a photography studio that went from having clients sporadically to completely filling their calendar within two weeks time. What would YOU be able to do with the income you generated from an entire month’s worth of clients, shoots, weddings, events, projects, etc.? That is the power of a contest, my friends.

Not knowing whether or not it would catch on and desperate to fill their calendar, the photographer threw her hands in the air and said, “Hell, why not give it a shot?”

The Marketing Secret to Scale Your Business Like Crazy

After the contest was over and the results have been tallied, the photographer's audience had nearly tripled in size within just a month's time. The number of clients that continued to pour in became so large that the photographer had to start turning away business. Wouldn't that be an incredible feeling - to be so booked up and consistent that you were actually turning clients away or booking them out months and months in advance?

The Logistics of Contests

It was called Children’s Portrait Month and it happened during the entire month of July (a typically slow month for many). The weather is still nice, kids are out of school, it was a no-brainer.The photographer went through the calendar and selected dates that she would be willing to hold shoots. I would highly encourage you to add at least 2 or 3 Rainy Day Reschedule Days since it IS July we are talking about here... Each shoot would be 30 minutes long PER CHILD. If the parent(s) wanted to join in on the photos, it is an additional $50 to be paid at the time of session. The next step was to figure out the locations of those shoot days.

Tip: Create a PDF document of your dates and locations and timeframes to easily send to people or, better yet, post on your website and redirect people to the URL!

Now it was time for pricing and the fine print. The cost of the session should be MUCH lower than what your normal rates are. We are talking mini-session prices here, people.


As an example:

The Who

$50 sitting fee (per child)

50% off all print orders

(1) FREE 5x7 of each entrant

Ages 6 months to 10 years only please.

The What

Grand Prize is valued at over $____ and includes:

$_____ gift certificate

20x24 gallery block

The How

Winner is chosen based on the highest amount of likes/votes each entry photo receives on the Facebook page (This is where having a giveaway type website platform comes in handy like Rafflecopter, Gleam, or Woobox to name a few. Pay for it for a month then cancel it, but once you are using that platform you are able to have these people share the photo with their friends).

The When

Discount pricing available August 1-31st, Voting begins August 11, The winner will be announced on August 18.

 
Example Contest Spreadsheet Tracker

Example Contest Spreadsheet Tracker

 

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TO EASILY REFERENCE WHEN YOU ARE READY TO CREATE YOUR OWN CONTEST!

Once that was all figured out, it was time to create the flyer, social media graphic, and finalize the wording.

To Recap:

  1. Select dates

  2. Select locations

  3. Select time frame for each day

  4. Determine what the winner will receive

  5. Figure out pricing

  6. Create graphics and promo materials

Tip: Count up how many shooting locations you like to use in surrounding areas (expand your reach by expanding your radius) and then that will give you a good idea of how many days of shooting you should be including within the contest information.

Now that we've established why you should be running contests and promos within your wedding business, it's time to discuss the part that so many creatives get hung up on...

Contest Suggestions

Well, luckily for you, my friend, I've not only broken holding a contest down into bite-size steps, but I've also provided suggestions of the kind of contests you could be holding! 


Wedding Planners

  • Favorite Engagement Session

  • Favorite Wedding / Design

  • Favorite Couple

  • Favorite Unique Detail

  • Favorite Theme

  • Favorite Love Story

Florists

  • Favorite Bouquet

  • Favorite Overall Design

  • Favorite Centerpieces

  • Favorite Ceremony Decor

Wedding Photographers

  • Favorite Engagement Session

  • Favorite Wedding of the Season

  • Favorite Blooper Shot

  • "First 25 that mention this post get a free engagement session"

I would say at least 1/2 of these people will hire you to shoot their wedding if they are looking for a photographer. AND if you need to build up your portfolio this is a perfect way to do it.

Portrait Photographer

  • Children’s Portrait Month

  • Favorite Family Month

  • Favorite Newborn Month

  • Pet Portrait Month

You can always note that you will make a donation to the humane society from all the sitting fees during the pet portrait month. 

Contests and giveaways aren't things people take advantage of very often. You shouldn’t just be giving a discount all the time to try to drum up busy. Highlight the giveaway on social media and send an email to your list of subscribers! You want to make sure to really showcase it. Holding a contest is a great way to beef up the calendar if you are looking for clients!


Lauren - founder of Wedding Boss Life

Hi! I’m Lauren, your intuitive business coach. I show creative entrepreneurs how to access the inner wisdom available to them through the gift of intuition so they can run aligned businesses and enjoy purposeful lives filled with clarity in an era of overwhelm, self-doubt, and uncertainty. 

We always hear how important it is to “trust your gut,” but we don’t know how to listen and act on it to make practical everyday decisions. My life purpose is to assist others in uncovering their own answers; to help them to awaken their intuition so that they can live out their purposeful paths.